Project: Automated Lead Engine

An agent that prospects on its own.

I built an AI agent that searches the web for companies matching an ideal customer profile, pulls their names, emails, and phone numbers, writes a personalized opener for each one, runs a quick audit of their website, and files all of it into a live CRM that keeps itself current. I designed and built it myself.

Prospect Pipeline Auto sync
BusinessIndustryRatingPriority
Harborline RoofingRoofing4.8Hot
Kestrel HVACHVAC5.0Hot
Brightwell PlumbingPlumbing4.7Warm
Cedar and Co ElectricElectrical4.9Hot
Summit LandscapingLandscaping5.0Warm
Sample data. Made up for demonstration, not real prospect information.
What it captures

Everything a rep needs to open

For every company it finds, the agent does not just log a name. It pulls real contact data, writes the first message, and tells you where the prospect is weak.

CONTACT DATA

Names, emails, phones

The agent gathers the decision maker, their email, and a phone number, alongside industry, location, rating, and reviews.

OUTREACH

Personalized copy

It writes a tailored opener for each business, grounded in what it actually found about them, so the first touch never reads like a template.

INTELLIGENCE

Website audit and summary

It runs a quick audit of each company's site and files a short summary of gaps and openings, so a rep walks in already knowing the angle.

How it works

From a blank sheet to a working pipeline

The whole loop runs on a schedule. You set the criteria once and the agent handles the rest.

1

Define the target

Set the search criteria and what counts as an ideal customer.

2

Search the web

The agent hunts for companies that fit, beyond a single database.

3

Enrich and audit

It pulls contacts, scores fit, writes copy, and audits each site.

4

File into Airtable

Each lead becomes a clean, complete record in a live CRM.

5

Update on its own

The base refreshes automatically so the pipeline stays current.

Flexible by design

Runs on its own, or on top of your stack

I can build the agent to work standalone, or to sit on top of the tools a team already runs so it fits the way you sell today.

Standalone

The agent sources, enriches, writes, audits, and files leads into its own Airtable CRM. A self contained pipeline you can stand up fast, with nothing else required.

AI agentAirtable CRMScheduled runs

On top of your tools

Or it plugs into the systems you already use, pushing enriched, scored, ready to send leads where your reps work. I also know my way around LinkedIn Sales Navigator and Biscred for targeting.

HubSpotBiscredLinkedIn Sales NavigatorYour CRM
Live look

Inside the CRM

This is the structure the agent produces, the same fields it fills for every company it finds. The records below are sample data so you can see how it works without exposing any real prospect information.

Sample data Every company, contact, email, and phone number below is made up for demonstration. This is not real prospect information.
Business nameIndustryOwnerEmailPhoneRatingPriority
Harborline Roofing Co.RoofingDana Pruitt[email protected](718) 555 01424.8Hot
Kestrel HVAC Inc.HVACMarcus Bell[email protected](347) 555 01985.0Hot
Brightwell PlumbingPlumbingOwner pending[email protected](718) 555 01174.7Warm
Cedar and Co ElectricElectricalPriya Nair[email protected](917) 555 01634.9Hot
Summit LandscapingLandscapingAlicia Gomez[email protected](516) 555 01845.0Warm
Pinecrest Auto ServiceAuto RepairTom Reyes[email protected](201) 555 01504.6Cold

And for any lead, the agent has already written the opener and audited the site. Here is one record in full.

Harborline Roofing Co.
Roofing . Ozone Park, NY . 4.8 across 312 reviews
Hot
OwnerDana Pruitt, Owner
Phone(718) 555 0142
Personalized opener, written by the agent

Hi Dana, a 4.8 across 300 plus reviews in Ozone Park is the kind of reputation that usually means you are turning away jobs you could be financing. I noticed Harborline does not offer financing at checkout yet, which is the fastest way roofers your size lift average ticket. Worth a quick look?

Website audit summary, generated by the agent

harborline.example loads fast and ranks locally for roofing terms, but there is no online quote capture and no financing call to action anywhere on the site. Two small additions, a quote form and a financing banner, would likely lift inbound leads and average job value. Strong reputation, underbuilt website.

Why it matters

Less busywork, more conversations

Under the hood

AgentBuilt on the Claude API
SourcingAutomated web search
Per leadContacts, copy, audit
Data storeAirtable CRM
PipelineLive and growing
Part two

It pairs with the Lead Researcher

Finding the lead is half the system. The moment a strong one is filed, a second agent fires: deep research, pain points, outreach that sounds human, and once the meeting books, the ROI case, a branded deck, and a first demo.

See the Lead Researcher

This is the kind of thing I build.

I sell for a living and build the systems that make selling faster. If that combination is useful to your team, I would love to talk.

Get in touch