Family Business

Esthela's Cleaning Service

My mom's residential cleaning company, established in Hamilton, New Jersey. I am the sales and marketing manager. I built the original website, set up the CRM, and run the marketing that brings in new clients while she leads the work itself.

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My part

What I handle

Built the website

Designed and launched the company's original web presence.

Set up the CRM

Put lead capture and follow up in place before we migrated to a bigger platform.

Marketing that converts

Generated 500+ leads and around 100 quote requests, helping close 50+ clients.

Snapshot

The site

Esthela's Cleaning Service website

Why it matters

I have worked with my mom on this my whole life. She runs the cleaning. I designed the first version of the website, and I still run the ops in the background and the marketing. It is also where I first learned to sell.

Built with

RoleSales and Marketing Manager
Since2019
ChannelsWeb, SEO, CRM

Want to see more?

I sell for a living and build the systems that make selling faster. If that mix is useful to your team, I would love to talk.

Get in touch